How to Make a Recommendation

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Reader Comments (33)

Yeah, dude. Well said.

April 12, 2009 | Unregistered CommenterAzriel

Brilliant work as always Scott :) perfect link to send to ppl who ask what IKEA is

April 12, 2009 | Unregistered CommenterNeerav

What about the meat balls. Yum. It is what supermarket owners would like to do, but can't. Never ending isles of food and lollies.

April 12, 2009 | Unregistered CommenterColin Campbell

Brilliant! Love the insight in panel 4. I think the other key is that all of their stores are in coastal cities near sea ports. Trucking inventory inland costs too much.

April 13, 2009 | Unregistered CommenterBrian

Edit: I guess my long-standing biases were misunderstandings. There are plenty of inland IKEAs. I've been misled!

April 13, 2009 | Unregistered CommenterBrian

Classic. But you forgot to mention the meatballs! And the lingonberries!

April 13, 2009 | Unregistered CommenterIan

As a resident of the republic of IKEA (formerly known as Sweden) I will make sure the King hear of this!
Our state secrets shouldn't be revealed in such a blatent manner.
Well I guess the skills to drive a stickshift and correctly assemble furniture will still be safe within our borders. Americans are clearly incapable of mastering either.

April 13, 2009 | Unregistered CommenterPeterJ

Bloody Vikings!

Oh, we're just as stupid as everyone else. It's just that the "scandinavian" model includes universal health care and education with supplementary state economic support. For free.
I guess we're just the lucky ones because we got the best parts of socialism to work :) But thanks for the compliment though :D

April 13, 2009 | Unregistered CommenterRedSaint

"you've been ikea-ed" is what we say when we see someone in the carpark clutching an astonishingly well-priced chest of drawers/floor lamp/1000 tea light candles, and who's just remembered they drive a 3-door hatch with a baby seat in the back. why yes, ikea do charge for delivery. lavishly. damn those brilliant bastards!

April 13, 2009 | Unregistered Commenterwhiterabbit11

Eeeeh eh eh eh
I have to say though - the ONLY thing that you possibly don't have to assemble are sofas...

April 13, 2009 | Unregistered CommenterMattia Landoni

Except they have stores in Chicago and Minneapolis, pretty much as inland as it gets.

April 13, 2009 | Unregistered CommenterNickIQ

I have never meet anyone who bought a couch. The way I get a couch is by waiting for someone to drag one to the crub. The same way everyone else does.

April 13, 2009 | Unregistered Commenterisiah

Cool comic, which of course reminded me of the song "Ikea" by Jonathan Coulton:

April 13, 2009 | Unregistered CommenterJoe

Here is a great explanation of IKEA in song

April 13, 2009 | Unregistered CommenterGle3nn

Classic! I wonder if IKEA will follow the Air Force's example and be contacting you soon... hmmm

April 13, 2009 | Unregistered CommenterVictoria

I've always been scared of stepping into an IKEA. I've heard it really is like a KÖRN maze. Hehe! How do you assemble a couch? Do you have to upholster it yourself??

April 13, 2009 | Unregistered CommenterMiki

so THAT'S how you spell umlaut.

April 13, 2009 | Unregistered Commenterdorphl

As a home owner and idiot, I've kept every stupid tool that comes with my IKEA purchases, "just in case". Seriously, I have useless wrenches all over my garage.

April 13, 2009 | Unregistered CommenterRon

[...] Basic Instructions by Scott Meyer: Your all-inclusive guide to a life well-lived. "Like a corn maze with end tables?" (tags: comix popular-culture know-it-all-and-know-thyself) [...]

Would be great if your picture and or comic would hang framed in the demo rooms!!!

April 14, 2009 | Unregistered CommenterReader

[...] 14, 2009 at 9:16 f m (Kultur: Serier) (Serier) Scott Meyer, som gör Basic Instructions har kommit IKEA:s hemliga affärsmodell på [...]

excellent advice as always. was wondering is there a "how to lose your virginity" comic? awkward sex is always funny. and basic instructions are always helpful. i would call it win...

April 14, 2009 | Unregistered Commenteranonymous

[...] full strip also makes a creepy point about used sofas. Click the pic, or this link for the full [...]

[...] panel from Basic Instructions cracked me up as part of the strip, “How to Make a Recommendation“. And it reminds me that I might need a trip to IKEA in the near future–a thought that [...]

Well both Chicago and Minneapolis have bulk transportation via the greatlakes system afaik(Minneapolis via the Mississippi and Minnesota River). So fully reachable by existing watershipping routes. Not sure that the the existance of these would "prove" IKEA focus on transporting goods thru waterways but the existance of IKEA stores in these citys atleast doesn't disprove the watertheory.

April 15, 2009 | Unregistered CommenterPeterJ

*points at Brians next post, directly below this one*

He corrected himself the very next minute after posting, fellas. No need to quibble. Besides, a better "inland" example would be the IKEA location in Plano, TX, near where I live. ;-]

April 15, 2009 | Unregistered CommenterePants

I live in Sweden (but am an american, mind you) , and IKEAs get the same wrap here. Swedes are proud going Ty Pennington on their apartments once a year. Also, right inside the entrances are massive play areas with ball pits and slides and what-have-you. The little kids all have equally tiny vests with a number on them. Imagine my surprise when I tried to order a "#4, no mayo" and was only laughed at. That was actually my dad's idea.

April 15, 2009 | Unregistered CommenterLetsfoolgravity

Nice arc in this one.

April 15, 2009 | Unregistered CommenterRoger

you obviously have never seen me do either of those tasks... I AM THE GREATEST DRIVER OF STICK AND ASSEMBLER OF INEXPENSIVE FURNITURE EVER! BWA-HA-HA!!!!!

April 15, 2009 | Unregistered CommenterBI Fan

Gotta start this post off with; great work and great comic as always. I found this site through another one, and usually don't follow up on guest appearances but I'm glad I did because you are one funny man. And you look a bit like my comic book art class teacher, too.

Second of all; I've bought a sofa from IKEA and once I got it delivered I was a bit terrified when the moving people sped off and left me alone to assemble it by myself. But it was really easy to do, and also very hard to screw up. I guess this could depend on the sofa, but most IKEA sofas are similar in structure. Legs on, arm rests on, dress it, done.

July 9, 2010 | Unregistered Commentersockerkaka

So damned true.

July 17, 2010 | Unregistered CommenterTe

so THAT'S how you spell umlaut.
Well, yeah, but Scott is misusing it. That symbol is called an Umlaut in German. In Swedish, it's called Pricks.

Surely the latter could have made for a better joke in itself....

December 7, 2010 | Unregistered CommenterRieux

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