How to Create a New Business

Actually, they could probably market spa services to guys if they themed it like a garage, or a NASCAR pit crew. The attendants would wear matching jumpsuits and work as fast as possible, swarming the customer all at once. The furniture would all look industrial. The clippers and files would make loud noises to give the impression they are pneumatically powered. Any dermal peels, facials, or exfoliation treatments would be renamed and described to play up the similarity to chemical stripping and sand-blasting.

Hmm. Looking back at the previous paragraph, it occurs to me that in an effort to make spas more manly I’ve removed everything even remotely relaxing from them.

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