How to Discuss Business Theory

To sell a printed book you need to write it, edit it, format it, design a cover, market it, tweak the layout page by page to avoid text problems at the page breaks, buy all the paper, print all of the copies, bind them into books, package the books in boxes, store the boxes until orders come in, ship the boxes all over the country (you hope) to bookstores. Then the bookstores have to store them, stock them, stage them, and sell them at a profitable price. If the print run sells out, you do every step from “buy the paper” on all over again. More often, the first run doesn’t sell out and the remaining copies are sold at a loss.

When you make an e-book, you need to write it, edit it, format it, design a cover, market it, and convert it into the proper format, and set a profitable price. Then is sits on a server and is copied and transmitted via the internet for fractions of a penny per copy to any and all purchasers for years to come.

So, is there any logical reason why an e-book shouldn’t be at the most, half the price of a paperback? You tell me.

Missy says: I saw one the other day where the e-book cost MORE than the paper version. Flames. On the side of my face.

As always, thanks for using my Amazon Affiliate links (US, UK, Canada).