How to Break In New Shoes

Folks, … I just don’t know what to say besides thank you, and that I’m still the luckiest guy any of you know. The Basic Instructions Subscription Service has only existed for 48 hours (as of this writing) and we’re well over 10% of the way to our goal of 800 subscribers.


Even more amazing has been the number of you who have just donated money. Sometimes it’s easy to forget that there are real people out there who actually read this thing. Thank you all for reminding me in such a great way.

So anyway, thanks for the subscriptions, the donations and for using my Amazon Affiliate links (US, UK, and Canada) and please keep it up!

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Reader Comments (29)

Wow, I must say, this is one of your most sophisticated ones, at least in the fourth panel. I love how, despite you being the target of laughs, you score over Missy and she doesn't even notice. It was an elegant win-win situation... or more like lose-lose?

April 3, 2012 | Unregistered CommenterAlexalcan


April 3, 2012 | Unregistered CommenterJason H

I signed up for the subscription service, because I love the strip and it's a small easy way to give a little back. I normally read the strip via rss, but the email you sent was nicely formatted on my phone. I would suggest that you consider using a password protected blog with an RSS feed, though. It would provide a slightly higher bar toward prevent early redistribution of the content. I would also consider gifting a subscription if that were an option.

April 3, 2012 | Unregistered CommenterJames Litton

Love your comics love the point you're making here i will be donating

April 3, 2012 | Unregistered CommenterMisa

Scott, I have really enjoyed your comic strips and I have just subscribed.

I hope you get to the 800 subscribers soon, I'm sure you'll get more than that!

Really great stuff, original and very funny!

Bet you can't wait to give up that day job!

All the best,

April 3, 2012 | Unregistered CommenterBiff

Subscribed. You do great work; I hope you can keep at it, with our subscriptions! Thank you for "facilitating laughter"!

April 3, 2012 | Unregistered Commentereddyline

I subscribed to the strip on Monday. Congratulations Scott on getting so many subscribers! Also I think you guys might like this, which the first subscription strip reminded me of.

April 4, 2012 | Unregistered CommenterIsaac

Signed up, it's well worth the $2.50 for these strips.

April 4, 2012 | Unregistered Commenterhergieburbur

The human body is highly efficient and incredibly adaptable.

Your feet will mould to the shape of the shoe MUCH faster than the shoe will mould to your feet, depending on the construction of the shoe. Assuming your "ugly and uncomfortable" shoes are Office shoes (or Business shoes), this is particularly true.

Buy comfortable shoes first time round!

Any plans to expand to into the European market .. ?

April 4, 2012 | Unregistered CommenterTitanicus

So glad I subscribed, the first email I got put a smile on my face at the end of a long day. Worth it already!

April 4, 2012 | Unregistered CommenterJay

Nice. I feel your pain, only when I'm truely comfortable wearing a pair of shoes, the time they fall apart isn't too far away.

Also, you are now the third form of entertainment on the internet I've ever paid for (Yargh!)

April 4, 2012 | Unregistered CommenterDutchy

Thanks for bringing a smile to my face on a regular basis, I will donate but not subscribe 'cos I don't have much disposable income and my church leader needs a new Porsche so that he can help the starving in Africa all the quicker before they die, I hope you understand.

April 4, 2012 | Unregistered CommenterHenry

Hilarious comic, but I'm a podiatrist and I have to say this every day so I can't help saying now, that your shoes should not need to be broken in. If they're uncomfortable when you buy them they don't fit you correctly. How this applies to people I leave up to you.

April 4, 2012 | Unregistered CommenterDalben

I wasn't sure I liked the last line in panel 2 until I read the last line in panel 4. Well played sir, well played.

April 4, 2012 | Unregistered CommenterFrank

I second James Litton's suggestion, about an RSS feed.

I prefer RSS to email for stuff like comments and news, and I'd gladly pay for an ad-free RSS feed.

I guess there are more admin issues with RSS than with email. You could look at Ars Technica's premium RSS service for some ideas, they give their premium subscribers a custom RSS URL. There's always the danger that somebody will share the URL, but they monitor where content is going and block a URL if it seems that many PCs are being served by it.

Anyway, I think I will donate for now, but would gladly pay monthly for an ad-free RSS feed.

April 4, 2012 | Unregistered Commenterboz

Scott, well played sir. I am like many others that unfortunately are not in position to subscribe- though I would, if I could. Funny thing is, I'm right on the cusp of it now, so if these kind people can carry the load for a few more months I'll gladly join their ranks and hold the line in short order.

Keep up the good work, people!

April 4, 2012 | Unregistered CommenterSavageMonkeys

Great comic. Love the progress bar! It should be a header for the website until all is said and done!

April 4, 2012 | Unregistered CommenterBill

Can you provide some details on sponsorship? Sounds interesting.

Note from Scott: Be happy to. Please just drop me an e-mail!

April 4, 2012 | Unregistered CommenterMark "Rizzn" Hopkins

HA! Love the progress bar!

April 4, 2012 | Unregistered Commentersnowdog

I commend you're approach; very Louis C.K.; Make a product that's worth while, find a way to get it to your audience in a way that makes sense. Also, like Louis' $5 'please don't steal this special' available for download in relatively unprotected format, I think your fan-base is a loyal one that would be unlikley to share a custom RSS URL, but as boz alluded to, protect yourself.
I'm not a subsciber yet, but I'll gladly donate to something that provides me this much enjoyment as a way of saying Thanks!

April 4, 2012 | Unregistered CommenterBeardo

I vote no on proposition RSS feed, to the "will unsubscribe" level. Loved being the advanced comic directly in my email.

April 4, 2012 | Unregistered CommenterSean

i like the idea of gift subscriptions. i hate buying giftcards (what if they're not redeemed? i didn't buy it for's birthday!) and really, there's nothing else i know they'll like.

Note from Scott: In theory, all you'd have to do is subscribe and put their e-mail address in there in place of your own, then warn them it's coming. Heck, e-mail me and tell me to watch out for the order and I'll even send a little e-mail introducing myself.

April 4, 2012 | Unregistered Commentervi

Scott - I'd be happy to subscribe, and in fact tried to do so but backed out, if there was as way for me to do so without having to have/sign up for an active PayPal account. I'm STILL in dispute with PayPal over them reversing something that wasn't my fault from 4 1/2 years ago. I will absolutely never, ever deal with PayPal again if I can possibly avoid it. If you can offer something like Google Checkout/Wallet, Amazon Payments, something like that, I'll subscribe in a heartbeat. Heck, I'd set up an automated payment thingy via my credit union to send you a monthly check if something could be worked out.

April 5, 2012 | Unregistered CommenterJoe Ewbank

Just a minor suggestion - would be awesome if we could purchase the $30/annual as an option over /month. I have a strong suspicion that in 6 or 7 months the regular payment to Missy will be a "WTF?" from our Household CFO and I, being a short-sighted creature, will have no idea. Of course that would require a reminder email setup for 12 months... so might be extra work... Hmmm....

April 5, 2012 | Unregistered CommenterClumber

If we subscribe, can we get high-res versions of the old comics, too? I have several that I use as cover slides on powerpoint lectures, and having a slightly less-fuzzy version at that scale would be great.

Note from Scott: What comics do you use? I'd be happy to send high rez copies with or without a subscription.

April 5, 2012 | Unregistered CommenterKate

I donated but didn't subscribe, because I prefer to read comics/blog posts in rss rather than my inbox. I would potentially be interested in a private RSS feed for a fee.

Also, in ~one year you should put out a new notice about donations. I treated my donation as a subscription, and will do it again in a year's time, if I remember. I'm probably not the only one who wanted to "subscribe" but who didn't want more email.

April 5, 2012 | Unregistered CommenterGraeme

So excited about the subscription service! I have felt guilty for reading your comics online and through my iPhone for years without paying, so I'm thrilled to support you. Can't wait to get some BI books for Christmas gifts this year!

Oh, and wait till/if you have kids. Buying shoes takes on 4 more levels of frustration because kids go from "these shoes feel awesome" to "these shoes are stabbing my feet from across the room" in the same day.

April 5, 2012 | Unregistered CommenterTom Bisciglia

Just subscribed, as you are one of my very favorite comics on the web (and arguably the funniest)! Can't wait to start getting the emails!

April 5, 2012 | Unregistered CommenterJezzeh

I've gotten caught in the "break them in" trap too many times. Now if it's not comfortable in the store, then I don't bother. (Haven't quite figured out what to do when they're comfortable in the store and then pinch my feet the first time I put them on at home though)

April 14, 2012 | Unregistered CommenterRey Fox
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