How to Work Product Placement Shamelessly into Your Narrative

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Reader Comments (22)

Pure genius as usual. You still have your mojo!

May 10, 2011 | Unregistered CommenterMiguel

I think it would be awesome if we saw you playing air guitar. I don't know how often you'd get to reuse the picture though.

May 10, 2011 | Unregistered CommenterNate

Hahaha! Marvelous.

May 10, 2011 | Unregistered CommenterPatrick

that last frame looks weird.... the way the chord hangs I thought it was some strange appendage at first. and now the magic is over... I can still imagine and hope for a mutant Scott in the future.

May 10, 2011 | Unregistered Commenterpooker

+1 for Nate's idea: "I think it would be awesome if we saw you playing air guitar". Going only a small step further, perhaps you could do a "Scott Answers Your Questions/Does Requests" BI comic?

May 10, 2011 | Unregistered CommenterThomas Williams

Wow, this is pretty meta. I wonder how much Scott got from The Biggest Loser, Ziploc and Bose. Go Scott!

May 11, 2011 | Unregistered CommenterPatrick

I'm going to buy those headphones!

May 11, 2011 | Unregistered CommenterChristofer

I'm also voting for a "How to play air guitar" comic! That said, this one was great as usual!

May 11, 2011 | Unregistered CommenterGarrett

I don't think it actually works like that. And Bose you say? I was going to go Phillips, but I hear you (though not for long).

May 11, 2011 | Unregistered CommenterJawfin

I feel a strange compulsion to buy Bose noise-cancelling headphones....

May 11, 2011 | Unregistered CommenterNed

"I think it would be awesome if we saw you playing air guitar." Definitely. He could slot that image into any comic seamlessly!

May 11, 2011 | Unregistered CommenterSebaschan

"they expect us to think making a morbidly obese person cry on camera is a legitimate part of a work out" genius! I will be stealing that line and using it a lot

May 11, 2011 | Unregistered CommenterPhill

That, Thomas, would lead to stuff nobody wants to see...

Though I like the air guitar idea.

May 11, 2011 | Unregistered CommenterMcHollander


As one of many who sit on the couch eating M&M's and drinking regular Coke while watching Biggest Loser, I find the product placement ad's in the show offensive.

May 11, 2011 | Unregistered CommenterAC

I'm gonna say what we're all thinking -- how much did Air Guitar (tm) pay you for this comic?

May 11, 2011 | Unregistered CommenterJohn

It looks like the votes are in. Your public has spoken. Scott, you must now display your air guitar skills. I agree with Sebaschan, that would fit into any comic seamlessly.

May 11, 2011 | Unregistered CommenterVictoria

@Nate It could probably be used once or twice a comic. I know I can't walk the dog or fold laundry without shreddin' some air.

May 11, 2011 | Unregistered CommenterJess


You've tapped into my brain. Don't judge me, I like the Biggest Loser but cringe whenever it's product placement time--Ziploc, Jennie-O turkey, Quaker Oats, Extra sugarless gum, Subway, etc. Again, don't judge me, for I have recently purchased said products, and had been to Subway this weekend. Noooooooooooo!

May 11, 2011 | Unregistered CommenterDaisy

I'm going to go buy an air guitar right now!

May 11, 2011 | Unregistered CommenterJohn c

I, for one, suddenly have a desire to befriend some geeky guy named Rick.

May 11, 2011 | Unregistered CommenterThe Chosen One

Can I post twice here?

Anyway, his best friend is a complete what exactly? And, would that best friend be Scott? In which case, I'm sure he's right that his best friend is a complete whatever-it-is-that-he-is!

May 12, 2011 | Unregistered CommenterJawfin

3rd panel nicely pulls off the old, overused joke of misleading the viewer to think you were actually going to help your friend with the earphones and some relaxing music. The air guitar is the icing that makes the whole joke fresh and tasty again.

May 17, 2011 | Unregistered CommenterJohn the tester
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