How to Tell Someone Things They Don't Want to Hear

Steve Jobs had a uniform. Reportedly, he had a closet full of one specific type of black turtleneck and one specific brand of jeans. People say he did it so that clothes would be one less decision he’d have to make every day.

I suspect part of the reason he chose to go the uniform route was that he realized that he was Steve Jobs. Everyone he ever met knew exactly who he was and already had an opinion of him. If people were impressed with him, they would continue to be impressed no matter what he wore. If, on the other hand, they weren’t impressed with him, no outfit was going to be cool enough to change that.

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