How to Troubleshoot a Concept

The Disney corporation is building a high-tech resort at Walt Disney World designed to give guests the experience of actually spending a couple of days in the Star Wars universe. The building creates the illusion that it is a space liner, and costumed cast members will rove around giving guests various tasks and involving them in “galactic intrigue.”

This does not sound recreational to me. Maybe it’s because I’ve had the experience of random Disney cast members I don’t know assigning me nonsensical tasks. It was when I worked there. The cast members giving me tasks were called Leaders.

My favorite example of this was one day when I had parade duty. It was raining, but guests remained in their spots along the parade route hoping the weather would break. A Leader I didn’t know handed me a broom and told me to sweep the water off of the road.

I pointed out that sweeping water away while it was still raining was useless.

The Leader said, “Maybe, but we want the guests to see that we’re doing something.”

I said, “Yeah, something stupid.” But, to be honest, I said it under my breath as I started sweeping the water out of the road.

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