How to Remember the Good Old Days
Yes, internet services keep track of what you do, anonymize the data, and sell it to those who might want to predict your future actions to sell you related goods and services.
Small town gossips are different in that they keep track of what you do, clearly identify exactly who you are, share the information freely with others who want to focus on your past actions, and discuss at length why all of those actions were all wrong.
As always, thanks for using my Amazon Affiliate links (US, UK, Canada).