How to Create a Memorable Advertising Campaign

There are certain products that tell the whole story on their own. If you’re buying wart removal gel, feminine hygiene products, or Preparation H, nobody has to ask why.

One time I went over to Ric’s house. He had two dogs at the time. I entered the living room and saw a wee wee pad taped to the wall, like a foot up from the floor.

I asked, “Why is there a wee wee pad taped to the wall?”

Ric asked me, “Why do you think?”

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